PromoCultura has organized the 2017 edition of Museomix which took place at MMAB in Montelupo fiorentino. Museomix represents a way to rethink the concepts of museum, collection, of physical and virtual spaces. It is also a way to look at the cultural assets displayed in our museums, archives and libraries with different eyes. A new gaze embracing every corner of the museum and offering visitors a new, interactive interpretation of our heritage. On Sunday November 12th, 2017 the whole town finally got the chance to try the innovative prototypes created by 18 museomixers during their three-day full immersion.